Cowboy Charcoal and Operation BBQ Relief Announce Official Partnership

Premium charcoal maker and national nonprofit join forces to support victims of disaster across the United States

Stockton, Calif. March, 2015 – Cowboy Charcoal, maker of top selling natural hardwood lump charcoal, chips and chunks announces today a new partnership with nonprofit Operation BBQ Relief (OBR), an organization that provides hot meals for individuals in any areas across the United States who have been affected by disasters.

OBR was born out of necessity in May of 2011. In the wake of the devastating tornado in Joplin, Missouri, competition barbecue teams across eight states rallied together to provide meals to emergency personnel and families in need, serving more than 120,000 barbecue meals in less than two weeks. The tornado, now classified as the second deadliest in U.S. history, left a path of destruction nearly six miles long and more than half a mile wide, killing 140 people and injuring more than 1000.

“We are incredibly proud to be partnering with Operation BBQ Relief, it is an organization we’ve long admired, and we couldn’t be happier for the opportunity to come together to help people in need,” said Don Crace, Vice President of Sales. “The goal of the partnership is to increase resources and awareness for disaster victims and first responders across America.”

Cowboy Charcoal makes premium-grilling products for backyard chefs who crave authentic, smoky flavor in all of their barbecued foods. Cowboy is best known for its premium hardwood lump charcoal, made from high quality southern hardwoods in controlled, combustion kiln-style ovens.

“As a nonprofit, Operation BBQ Relief relies on partners and volunteers for success in living out our mission and our partnership with Cowboy provides a phenomenal opportunity to further that success,” said Stan Hays, Executive Director and Co-Founder of Operation BBQ Relief. “At the end of the day, our goal is to be able to react faster and with greater force to support disaster victims, and the Cowboy team is helping to get us there.”

The Operation BBQ Relief and Cowboy Charcoal partnership will be kicking-off its 2015 program in conjunction with barbecue season by traveling to barbecue events and competitions across the U.S. to raise funds and spread the word about its mission, sharing incredible food, recipes and tips along the way.

About Cowboy Charcoal

Proud to inspire the pursuit of grilling perfection, Cowboy Charcoal provides recipes, tips and information about “Cowboy cuisine” on their official blog, The Roundup. Cowboy’s premium products guarantee an authentic, wood-grilled flavor and tender, juicy results with every grilling experience. Now a brand of Duraflame, Inc., Cowboy offers a broad selection of natural wood grilling products to help fuel the passion of barbecue and grilling enthusiasts across North America. More information about Cowboy’s product line can be found at www.cowboycharcoal.com

About Operation Barbecue Relief (OBR)

Operation BBQ Relief was founded in 2011 following the devastating tornado in Joplin, Mo. As a registered 501c3, not-for-profit, disaster relief organization, OBR provides free, hot barbecue meals to first responders and victims of natural disasters across the United States. To date, OBR has responded to 22, disasters across 17 states, and has service more than 556,000 meals. Our efforts are fueled solely by donations of food and BBQ rigs and volunteer support from restaurateurs and pit masters. For additional information on volunteering, or to make a donation of cash or product, please like us on Facebook, follow us on Twitter @OpBBQRelief or visit www.OperationBBQRelief.org